Founded in 1996 by Jon Holtzman, Eclipse Worldwide is unique in the world of product placement agencies. One major differentiating factor is perspective. Unlike most agencies, Jon got his experience on the client side of the table. Prior to starting Eclipse Worldwide, Jon was a pioneer in technology product placement. As Director of Worldwide Brand Marketing at Apple Computer, he initiated and directed Apple’s Product Placement Program. During his leadership, he achieved such memorable placements as the PowerBook used in “Mission Impossible”, the PowerBook that saved the world in “Independence Day”, and Carrie’s weekly entries on the PowerBook in “Sex in the City.” Most important, his experience gives Eclipse Worldwide a far better understanding of what clients are trying to achieve with product integration from a branding, product positioning and demographic point of view. They understand that exposure alone is far from enough. Placed products must reflect how and by whom they are used in real life, and only be put into productions that are highly watched by the clients' core target market. This approach results in extremely powerful and well-integrated exposures for their clients' products. Another truly differentiating factor is their passion for beautifully designed products. They are extremely selective in their clientele. They represent only those companies that have differentiated products, whether it be the design of the product, the capabilities of the product, or other factors that make it stand out from the crowd. That’s why their client list includes Logitech, Polycom, Nortel, Alterna, Smashbox, OQO and other smaller companies who each have ergonomically differentiated products. That’s why at Eclipse Worldwide you won’t see generic diapers, sugar water and chocolate bars. The bottom line is that when a production is looking for really cool products, they call Eclipse Worldwide first, just to see what the hottest products are. Being part of their client list puts a company in a special category. The Eclipse Worldwide Approach: There has been much said about Product Integration, versus Product Placement in recent times, where products are now integrated into story lines, versus background exposure. This has always been the approach of Eclipse Worldwide. And, they have been extremely successful at it. Some examples of integrated placements with Eclipse Worldwide Clients include: Polycom SoundPoint Pros used in the Presidents office in every season of “24”, seen in almost every episode. Logitech Cameras in every episode of “NCIS”, with many featured usages, one which lasted over half the show of a single episode, in which the product was used to communicate with Kidnappers. Nortel Phones used weekly in the Command Center on “Commander in Chief”. SanDisk USB Drives featured on episodes of “Bone”s, “Las Vegas”, “24”, and “Numbers” to transfer key data from one person to another. Most important is that none of the above placements required fees be paid to the production or studio. In fact, none of Eclipse Worldwide’s clients have ever paid fees to get placements. Eclipse Worldwide’s products are integrated into scripts because it works, not because they were force fit by paying fees. Eclipse Worldwide is also innovative on the promotional side as well. Promotions are carefully selected and highly crafted to integrate into the clients' strategic marketing goals and stand out from the crowd. In his days at Apple, Jon was responsible for the highly acclaimed “Mission Impossible” co-promotion, which was the first ever in which Tom Cruise allowed his likeness to be used. Again, no fees were paid. Eclipse Worldwide has lead several promotions of all scales with TV productions and Feature Film releases. These include: Lexar Media in-store promo with “Be Cool”. The music association helped to launch Lexar into this new direction in their strategic business plan. 8x8 Online Promotions with Stargate and Bones – Hitting their core target market with a program that fully demonstrated their technology in coordination with the productions. Logitech in-store promotion with the release of the movie “Click”. A Father’s day promotion to promote their line of Remotes, using a movie that is about a Remote. Eclipse Worldwide is always on the lookout for that next really cool product to add to their client list. Remember, they are really selective about whom they represent.